Art Brussels - NFT Touch point
Positioned at the heart of the fair, the Parallel booth served as an NFT “touch point”. Designed to inform, educate and support future NFT collectors and visitors who are curious about blockchain-based art practices. We assisted in wallet creation, purchasing, and larger questions around art and crypto. The booth also served as a starting point for guided tours for the fair’s invitees and visitors of the galleries that have NFTs for sale.
The booth was equipped with tablets, preloaded with AR viewing software. This allowed us to show our audience how the booth can be “augmented” with an extension of reality, based on the artwork that was designed for the booth. This allowed us to introduce concepts such as the metaverse, and the idea of the intangible nature of digital art.
Extending the physical presentations at the fair, Parallel partnered with JPG, a curatorial protocol for NFTs, to showcase a selection of the NFTs presented by Art Brussels galleries. This allowed to establish the genesis Web3 exhibition for Art Brussels, in collaboration with those leading the charge in making NFT curation a key part of this evolving space.
To go deeper into the topic, Parallel organised a series of talks extra muros in collaboration with iMAL (Art Center for digital cultures & technology), the leading New Media Art Center in Brussels.
The goal was to immerse the Art Brussels professionals and visitors into various aspects of NFTs, unpacking, exploring, critiquing and harnessing the constellation of concepts that form this new and fast moving space. By bringing together major players of the contemporary art worlds and crypto/NFT experts, we used this opportunity to build bridges between these two worlds.