Luxembourg Art Week - NFT Front Office
The Parallel NFT Front Office is a hybrid environment, influenced by the universes of traders and gamers, two archetypal figures of the Web3 space.
In collaboration with Feral File and supported by Luxembourg Art Week, it will serve as an IRL NFT marketplace and exhibition space.
NFT Front Office was designed to inform, educate and support future NFT collectors and visitors curious about blockchain-based art practices. Parallel assisted with installing the Autonomy app, a new type of wallet designed to view and share your NFT collection. Visitors could redeem an NFT gift created by a contemporary artist, Aleksandra Jovanic, especially for the fair. The NFTs displayed were curated from the Feral File catalog, who also commissioned the generative artwork and partnered with Parallel to deliver this experience.
Generative Artwork redeemed at the fair, each visitor received a unique output
Parallel also organized two talks around contemporary art and NFTs, giving the audience a broader understanding of the evolution and future of the space.
Artworks from the Feral File marketplace were available for purchase, with support from Parallel for first-time users.
The Parallel booth
The partnership between Luxembourg Art Week and Parallel, in collaboration with Feral File, was designed to help collectors engage with NFTs and digital art in a familiar environment, providing context, support, and education around this emerging field.